3 Significant Reasons: Every Business Needs a Responsive Website

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According to the Social Media Senses 2016, 87% of Australians access the internet daily. The same report also discovered that 76% of Australians own a smartphone, surpassing the laptop to become the most commonly owned device.

These statistics alone provide reason for any business to ensure they have a responsive website.

But first what is a responsive website?

1) WHAT DOES A RESPONSIVE WEBSITE MEAN?

A responsive website design enables the website layout and format, to change and adapt as per the size of the screen. For instance on a desktop or laptop, the size of the screen is a lot larger and wider than a smartphone or tablet. Therefore, a responsive website will adjust the layout of the site to the size of the screen, providing optimised browsing experience.

These days with the internet being so easily accessible on smartphones and tablets, majority of the users are browsing the internet and looking at websites on multiple devices. Therefore, every business needs to ensure that their consumers have an overall experience on all devices.

WHATS CHANGED?
  • Readable text without having to zoom
  • No horizontal scrolling
  • Seamless customer experience
  • Design improvements
2) ONE WEBSITE FOR ALL

If your business has a responsive website then you no longer need to divert them to a mobile friendly site. Therefore, meaning no need to update more than one website.

In the past when using a mobile friendly site it would usually be a summary of the main website, creating lack of information. It can be extremely frustrating when you have previously searched for particular information, then access it at a later date using a different device, and not being able to find what you are after.

Your website is the online face of your business. Unfortunately if it is not appealing, then it becomes a major factor as to why customers will seek to use your competitors services. Simplicity is what consumers are looking for, if your site confuses them, then the fact is they will end up browsing your competitor’s website.

3) SEO IMPROVEMENT 

Google has recommended using responsive web design, which supports all devices and screen sizes. It was as of April 21st 2015 that Google officially changed their search engine algorithms. You’re probably thinking that’s ages ago! Two years in fact, but you would be surprised how many businesses have yet to adapt and change their websites.

These changes are now factored in a website’s mobile presence as a ranking indication. Therefore google is effectively punishing non-responsive websites by lowing their SEO ranking.

REASONS TO CHANGE:
  • Site content management is significantly decreased
  • A seamless customer experience that increases lead generation therefore increasing sales and conversions
  • Reaches more customers/clients on all devices including tablets and smartphones
  • Improved SEO ranking
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