The do’s and don’ts of free website tools

For some people hiring a professional to create a business website is out of the question. This is when they tend to turn to a free template which allows them to create their own websites. It’s more often than not that we stumble across websites which have been created from a free website builder. Unfortunately for those who use free website templates and build their own website aren’t fully aware of the implications that can cause issues with their website. The idea for a business website is to have an online presence,......

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responsive

According to the Social Media Senses 2016, 87% of Australians access the internet daily. The same report also discovered that 76% of Australians own a smartphone, surpassing the laptop to become the most commonly owned device. These statistics alone provide reason for any business to ensure they have a responsive website. But first what is a responsive website? 1) What does a responsive website mean? A responsive website design enables the website layout and format, to change and adapt as per the size of the screen. For instance on a desktop or......

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app

As per the mobile consumer survey, “There are roughly 15 million smartphones users in Australia.” The survey also found that 2000 Australians, aged 18 to 75, are in fear of missing out, which has the entire nation looking at their devices more than 440 million times a day. From a business perspective, the mobile App boom marks a significant game-change to customer service. So the question is what will an App do for your consumers and business? Firstly, it is all about the customer experience. – Or at least it should be.......

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Social Media Marketing for businesses

The social media take over According to the 2016 Social Media Senses 48% of small businesses, 54% of medium businesses and 79% of large businesses have a social media presence. These figures show us that most companies are using social media to increase their exposure online. In fact, businesses, which are active on social media, are increasing their brand recognition by optimising every opportunity to expose their business. This in turn creates visibility, which is a valuable tool for any business. The 2016 Social Media Senses report also states that 52% of consumers are......

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The Importance of an Appealing Website

1. Design plays a massive role in user’s attention. Proving what we all suspected, the layout and design of a website is an essential factor to the success of a business. If you didn’t know, now you do – 94% of potential clients/customers base their trust of a business on the design of the website. If a visitor cannot scan and identify significant information promptly, the likeliness of them exiting your page to access someone else’s increases dramatically. As per research undertaken by Neilson Norman Group on ‘how users read the web’,......

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