Social Media Marketing for businesses
The social media take over
According to the 2016 Social Media Senses 48% of small businesses, 54% of medium businesses and 79% of large businesses have a social media presence. These figures show us that most companies are using social media to increase their exposure online.
In fact, businesses, which are active on social media, are increasing their brand recognition by optimising every opportunity to expose their business. This in turn creates visibility, which is a valuable tool for any business.
The 2016 Social Media Senses report also states that 52% of consumers are more likely to trust a brand that interacts positively on social media, thus increasing the brand loyalty.
With Snapchat, Instagram stories and Facebook Live these days, it is very easy to post short videos. For businesses it is a great way to show their customers/followers the ‘behind the scenes’ of the business. This helps the customers feel like they are a part of the journey; they can relate and feel involved.
When it comes to connecting with the audience, most companies are taking advantage of the social media tools.
Those who aren’t, are not doing it right
It has been proven that brands become more humanised by operating on social media, and therefore have higher conversion rates.
While social media is a great way to create exposure for a business, it is also a great tool for increasing web traffic. The beauty about these platforms is that along with increasing web traffic, they also contribute in improving SEO ranking.
Build relationship branding
Social media channels should be easily accessible for customers and used as a way to communicate your brand’s voice and content.
Consumers are more receptive of posts on social media platforms. The reason for this is that they don’t see it as advertisement. They start to have more of an interest for what you have to say and relate to it.
- Be consistent with the content you post
- Be relevant, precise and informative
- Ensure you are updating and check you accounts daily
- Make us of trends while staying true to your brand
Research has shown that customers respond well to businesses, which use social media to respond to problems immediately. It is a great way to deliver customer service. Unfortunately when customers/clients go unheard they tend to use these same platforms as a way to negatively spread word about your business.